A Simple Marketing Plan Template for Small Design Studios

You don’t need an elaborate strategy to get noticed. A clear, achievable marketing plan can keep you consistent—even when project deadlines pile up. And if you’re ready for some extra support, Marketing for Design offers tailored programs and flexible pricing to fit your goals and schedule.

Here’s a simple template to get started:

1. Define your goal:
What does success look like in the next 3 months, 6 months and 1 year? (e.g. Get 3 new residential clients, increase Instagram engagement by 20%, launch a newsletter)

2. Know your audience:
Who are your ideal clients? What are they searching for? What inspires or worries them?

3. Choose 2-3 marketing channels:
Start small and sustainable. Example:

• Instagram (3x/week)

• Email newsletter (1x/month)

• Website/blog updates (1x/month)

4. Plan your content themes:
Rotate content types: projects, tips, team insights, behind-the-scenes, client stories, etc. Optimize for SEO while staying focused on content that people really want to listen to.

5. Set your schedule:
Use a simple calendar to plan posts and track performance. Adjust based on what works. There are a lot of platforms out there to manage social media schedules and campaign calendars. Just make sure the goal is realistic and stick to it!

6. Review monthly:
What got the most traction? Where did inquiries come from? Refine your efforts accordingly.

Remember: Done is better than perfect. A consistent presence builds momentum over time.